Author: John Reed

Advertising online is the first thing marketers think of when their business is prepared to launch. Building a website that places their product or service on display for the world to see is a lot easier than getting the world to actually want to see it.

To get the world to take notice requires a certain level of advertising innovation and most marketers dont have it and subsequently do it wrong.

The perfect online advertising campaign should be focused on investing as little money as possible, while getting as much as possible in return. The professionals understand this. The amateurs usually dont grasp this until they have invested thousands of dollars into campaigns that only generate a few dollars in return. Thats called going into the red but let review. OK, Alright, you know what a banner ad is and you think you know what you want it to say. That is a start, but it is only a start. There are other more pressing things to consider. The banner ad is a very important piece of the advertising puzzle but where you place it makes all the difference in the world. In the brick and mortar world of real estate, businesses seek out buildings for their operations based on where it is located. Businessmen and businesswomen often attribute success to location, location, location.

The same reasoning must be applied to online marketing banners. Where you place it is as important as what the banner actually says.

Now, in the brick and mortar world hot locations are very expensive to acquire. This is simply because the owner knows that it is a hot property and sets his/her prices accordingly. Hot online properties are no different. The laws of supply and demand drive their prices upward to the point that small businesses just cant afford to compete for those spots. So, if you have attempted to get noticed online with a budget of less than 100 dollars, you undoubtedly have found that you are out of luck.

The way to overcome unfriendly advertising pricing structures is to be innovative in your ad placements. Look for websites that are just beginning and scoop up the ad spaces like a stock ready to go big.

The idea behind this is that mega sites have to begin somewhere and the next multi million hit website may very well be an option for your ad now, before it goes insane. Whats good about this is that these sites are just getting started and their rates are greatly reduced for those advertisers that are savvy enough to begin advertising before the site gets hot and the prices start rising. Some of the websites that know they will grow to be huge will actually let advertisers who get in early lock in the low rates they start off with. This means that an ad space that can eventually see 1 million impressions per month can be locked in for rates commonly seen on non popular sites. Online advertisers gain ad spaces for 10 bucks per month while others are paying thousands of dollars per month to be in the same place. Unless you stop your ad at some point, you get the benefit of a much more expensive marketing campaign for a lot less money.

As I mentioned before supply and demand drives the price of advertising up very quickly. You have to find the websites that are destined to take off and get in BEFORE they go big. Many small advertisers wait around and end up competing with the big boys once the property goes hot. Stop doing that. You cant afford it.

15,000 bucks per month verses 10 bucks per month is a big difference.

Listen up, if you are an online advertiser. Stop following the herd when it comes to advertising online.

Open your mind to what the internet has to offer not what your competitors have limited themselves to. One such hot property is TypoBounty dot com. This site is changing the way advertising online is done and offering more benefits for advertisers. Advertising sites like this appear to have all of the necessary draws to go big relatively quickly.

Topics: Jared Lansky, Jared Lansky Blog | Comments Off

Author: Andy Eliason

Online advertising expenditures continue to grow and more and more companies turn to it as their main method for delivering their message, product, or service to the public. If it’s done right, online advertising can be one of the most effective ways to reach your target market.

At the same time, nothing can drive an Internet user more insane than a gaudy, flashy banner ad in the wrong place, or a floating ad that blocks exactly what you were reading. Or, perish the thought, a good old fashioned pop up ad.

The Internet has a comparatively short history, nevertheless in this amount of time we’ve discovered new ways of delivering a message and even created some new phenomenons in customer behavior. Some methods have worked better than others. Some methods have even resulted in a complete backlash.

Online advertising can take many forms, including display or rich media advertising, contextual ads, email advertising, and search engine advertising. Some of these methods are more effective than others, and some of these can reach your target market more quickly than traditional advertising ever could.

The question is, are these quick and effective methods also obnoxious and intrusive? Will these methods turn more customers off than attract them to your site?

In the world of Internet marketing you’ve only got a split second to grab a potential customer’s attention. In the space of a few seconds you then have to lead a customer from attention to interest, and from interest to action. This is not an easy feat in the best of times, and it is not made any easier if you chose a medium that is considered intrusive or annoying.

There’s advertising everywhere. More than anything else, advertising dollars can propel the development of technology, art, and science. We’ve accepted advertising on TV, and radio, before movies and on newspapers, magazines, and blimps. They drive by us on the sides of a bus and are written in the sky. So why was there such a bitter response to advertising on the Internet? Advertising is a part of life, with the average citizen being subjected to advertisements literally everywhere they look. And yet online advertising has seemed to cross the line into intrusive and annoying.

Blame the pop-ups. In the earlier days of the Internet that was the choice method of putting your message in front of someone, because it put your message IN FRONT of someone. Of course, this was at a time when computers were still personal computers. Even when we went online it was to find something we wanted. It wasn’t to let a bunch of overzealous marketers onto our computers.

And therein lay the key to non-intrusive advertising. The Internet has evolved. Technology has evolved. We can now deliver online advertising quickly and efficiently, with professional quality production values. But flashier pictures and videos aren’t the way to impress potential customers. The fact is, amidst all this evolution, the customers’ desires haven’t really changed all that much.

Our new, faster technology has allowed us to evolve our advertising mediums online. Banner ads, interstitial ads, floating ads, wallpaper ads, pop-ups and pop-behinds have, well, popped up as valid marketing methods. Are any of these less intrusive than the dreaded pop-up? A little. Banner ads don’t cover up what you actually want to see, and even interstitial ads don’t open a whole new program anymore, they just require an extra click. Less intrusive yes, but still not the answer.

Topics: Jared Lansky, Jared Lansky Blog | Comments Off